Color Tone Graphics

Pale tones for “fantasy”, bright tones for “happiness”: the different uses of colour tones in design make a wide range of impressions on the viewers. This book is filled with ideas on how to convey a message instantly and grab the consumer’s heart with colour. Under the art direction of Kaori Takekawa, a Japanese colour coordination specialist, the content is divided in six colour tone categories: vivid and bright, soft and dull, strong and deep, light and pale, dark greyish, and light greyish.

Pie Books

192 pages, colour.

25.5 x 19 cm.